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Chris Barton, founder of the innovative music app Shazam, captivated the audience during the closing session of the first day of the 10th Dubai International Project Management Forum (DIPMF) 2025. Barton opened his talk with an interactive and lively exchange, asking attendees about Shazam’s user base and expressing amazement at the staggering number of people who rely on the app globally.

In his presentation detailing Shazam’s journey, Barton highlighted that true success in any endeavour requires breaking free from traditional ways of thinking and embracing creativity, even when faced with big challenges. He stressed the importance of transforming obstacles into opportunities that drive innovation and growth.

Discussing the challenges and obstacles Shazam faced on its path to global recognition, Chris Barton said: "We embraced a philosophy we named Applied Creative Persistence. This approach involves strong belief in your ideas until they succeed and earn the trust of others, including investors, particularly at the outset of your journey toward success".

Failures were never seen as the end of the road; instead, they fueled our determination to rise, persevere, and keep progressing. It was through this creative persistence that we achieved one success after another, ultimately transforming Shazam into a globally celebrated phenomenon, driven by our relentless efforts to achieve our goal.”